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Are you sick of your outdated website and company logo? It’s time for a redesign!

We all need some updating once in a while with new hairstyles and a new direction in clothing choices.  Some people are constantly updating their look, but others wait a bit too long.  You know the look that was cool back in the day, but now it just doesn’t work!  Well, don’t wait for your clients to tell you or your employees to give you hints that you need a redesign!  Be proactive and update now! 

If you already have a website and a brand that you’ve used for a while, you know what you like about it and what you don’t.  You’re not starting from scratch, and that’s a good thing!  You know your business a lot more than when you first had your current logo or website designed. 

So, what’s changed?  How has your business environment transformed?  This is a great opportunity for you to brainstorm ideas and move the business in a new direction. 

Your logo and website are the face of your business.  That means, you want to present it in the best light possible.  Are you sick of the color scheme you’ve been stuck with for a while?  Maybe it’s time to revisit that aspect as well.  Do you have a close team that works together in your business?  It’s a great way to have discussions with the members of your business and openly talk about the idea of a redesign.  You’ll be surprised how much input and ideas they may have that you might not have thought of on your own! 

When you’re starting the process of updating and redesigning a website or a logo, the discussion topics below may help you in the process:

  • What do you like and dislike about the current logo and website and why?
  • What element of the logo and website still works?
  • What’s missing in your current design of your logo or functionality of your website?
  • What ‘s the personality of your company?  (fun, serious, professional, casual, etc.)
  • Do the current colors represent the company well?
  • What message do you want to convey the most about your company?

By discussing or brainstorming these ideas, you will be more clear on the directions you want to take your company’s brand. 

Inspiration can be found everywhere!  Don’t limit yourself to looking at your competitors to see what they’re doing.  You want to present your company in the way that you feel not only confident, but also inspired.  So, ask these questions in a casual and non-formal setting at your work, when you go for a walk, play with your kids, taking your dog for a walk, etc.  And have fun with it!  It doesn’t have to be another “to-do list” item that you desperately want to cross off and say you’re done!  You want to show off your new logo and website to the world and be happy with the choices you make.

Get started on your website redesign or logo redesign today!  Give us a call at 303-941-4141 or contact us and we will start the process of creating a great looking logo and a captivating website!

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